Keyword Discovery – Research & Analysis – Which Keywords Should You Target for SEO & PPC?

by Laura Thieme Which keywords should you target for your e-commerce or lead-generation website? You might turn to Wordtracker.com or other keyword suggestion tools to determine the most popular keyword phrases: Here’s a recent example of yoga-related products: yoga pants yoga mat yoga mats bolster bolsters yoga products yoga music balance balls The most popular Read more about Keyword Discovery – Research & Analysis – Which Keywords Should You Target for SEO & PPC?[…]

Not Provided Was a Pretty Dumb Idea, Google

by Laura Thieme So it’s been a few weeks since Google came out and said they were going to disable the ability for any website/search marketing/SEO analytics user to determine the keywords that send traffic for logged in users. Or, in plain English, if you click on the G+ icon above, and are logged into Read more about Not Provided Was a Pretty Dumb Idea, Google[…]

Four Tips on Conducting Keyword Research for Your Website

Finding the keywords that drive traffic and conversions on your website is critical to success in internet marketing because this is how people and companies find your website. As a search marketer, part of my job is finding out what the right keywords are for the companies I work with. Often the keywords with the Read more about Four Tips on Conducting Keyword Research for Your Website[…]