Secret Sauce to Increasing CTR, CVR & Lowering CPA in Google Adwords

by Laura Thieme Updated March 23, 2014 Get a free 10 Minute PPC & SEO Audit here I just got back from presenting at SMX in NYC this past Tuesday-Thursday (2011). I talked about Lowering Cost Per Acquisition (CPA), also known as Cost Per Conversion in my session from Wednesday afternoon in Retail Ecommerce Marketing Read more about Secret Sauce to Increasing CTR, CVR & Lowering CPA in Google Adwords[…]

SMX East NYC September 13-15, 2011 Conference Coverage

by Laura Thieme Wishing you could be at SMX East NYC this Tuesday through Thursday, the 13-15th? Don’t worry.  I’ve got you covered. I’ll be at the conference, speaking on Tuesday & Wednesday on Google Adwords, Common PPC Mistakes, and Integrating SEO & PPC Tactics for Holiday Season Retailers.  When I’m not speaking, I’ll be Read more about SMX East NYC September 13-15, 2011 Conference Coverage[…]

Five Tips to Lower Your Cost Per Conversion in Google Adwords

by Laura Thieme TweetFor the past three years, I have worked consistently on lowering cost per conversion in Google Adwords.  I have teamed up with a few of my trusted colleagues and we’ve learned the following tips that we’d like to share with you.  At the end of this series, we’ll show you a case Read more about Five Tips to Lower Your Cost Per Conversion in Google Adwords[…]