Google Shopping Now Google Adwords Product Listing Ads PLAs

by Laura Thieme It’s our last session at SMX East NYC.  I’m covering the Google Shopping or Google Product Listing Ads (PLAs). First up is Rimm-Kaufman. What is your Google Product Search traffic volume compared with Google Product Listing Ad traffic? PLA Exact Product match – used example of Apogee One.  Device type performance has Read more about Google Shopping Now Google Adwords Product Listing Ads PLAs[…]

Going Beyond the Google Adwords Tools – Advanced Keyword Research

by Laura Thieme (live blog that gets updated after each person presents) SmartSearch’s Patricia Hursh talked about keyword strategy and factors you should consider. Business Relevance for your keyword strategy Specificity – scale them 1-4 (1 is best) Uniqueness – very specific to your business and direct competitors very relevant related, but not directly related Read more about Going Beyond the Google Adwords Tools – Advanced Keyword Research[…]

Responsive Websites for Mobile Advertising – New Jargon Alert

by Laura Thieme Same day blog coverage of SMX NYC – Day Two Have you heard about mobile advertising? Yes, of course you have.  But have you heard about responsive web design? Learn about mobile advertising landing page optimization, or responsive web design, from the following speakers and presentations on what it is, and whether Read more about Responsive Websites for Mobile Advertising – New Jargon Alert[…]