Google AdWords Optimization Strategy to Increase Conversion Rates, Lower Cost Per Conversion

by Laura Thieme (Google AdWords Certified and Google Partner) Need ways to increase revenue? After you launch your Google AdWords or paid search advertising campaign, it takes just 8 minutes to show up in Google.  Your website will need at least 100 clicks to receive at least 2 conversions.  A conversion is a phone call, Read more about Google AdWords Optimization Strategy to Increase Conversion Rates, Lower Cost Per Conversion[…]

Do You Have Inflated Conversions in Google Adwords?

by Laura Thieme I’ve seen it more than once. Inflated conversions, big time, in Google Adwords. This doesn’t help you’re having a client conversation about why costs are higher than expected, conversions are not what they wanted to see. What if your conversion tracking is wrong, and how could conversions be inflated in Google Adwords? Read more about Do You Have Inflated Conversions in Google Adwords?[…]

Monitoring Black Friday Advertising in Real-Time

by Laura Thieme Have you used Google Analytics Real-Time Overview yet? If you are an ecommerce retailer, and you’re promoting Black Friday deals, this is an awesome tool to refine your live Google Adwords campaigns. Better yet, you can monitor the keywords that are actively being typed into the search engines to find your site.  Read more about Monitoring Black Friday Advertising in Real-Time[…]