Responsive Websites for Mobile Advertising – New Jargon Alert

by Laura Thieme Same day blog coverage of SMX NYC – Day Two Have you heard about mobile advertising? Yes, of course you have.  But have you heard about responsive web design? Learn about mobile advertising landing page optimization, or responsive web design, from the following speakers and presentations on what it is, and whether Read more about Responsive Websites for Mobile Advertising – New Jargon Alert[…]

How to Play in the Mobile Ads Universe SMX NYC

by Laura Thieme Tim Reis of Google is up first – to talk about how we’re going to do mobile. How does mobile change my value prop? How does moible change digital destination? How should organization adapt to mobile? How should mktg adapt? How can we connect with our tablet audience? Get the Mobile Playbook Read more about How to Play in the Mobile Ads Universe SMX NYC[…]

The Mad Scientists of Paid Search SMX East NYC 2012

Q&A Session Michael Behrens, VP e-Marketing, WebMetro (@michaelbehrens) Broad match modifier delivers a strong optimization technique Robert Cooley, CTO, OptiMine Software Simulator has not been good for predicting search volume Simulator not good for testing Great for coming up with keywords, and ensuring there is sufficient volume What if you work for an agency and Read more about The Mad Scientists of Paid Search SMX East NYC 2012[…]