ACCELERATE13 Columbus Ohio (Live Blog Post# 4 of 4) September 26, 2013

by Laura Thieme Last live blog entry (#4 of 4 – read earlier session coverage from Accelerate13 Conference #3, #2, #1) Kyle Sheppard, Digital Metrics Consultant, Humana Uses tag management system (TMS), IBM Digital Analytics If you’re looking at a TMS: Ask: Do you need a TMS? There are a LOT of questions here to Read more about ACCELERATE13 Columbus Ohio (Live Blog Post# 4 of 4) September 26, 2013[…]

ACCELERATE13 Conference (Live Blog #3 of x) Columbus Ohio September 26, 2013

by Laura Thieme Live blog coverage #3 of x (#1, #2) at ACCELERATE13 in Columbus, Ohio Adam Greco, Senior Director of Web Analytics at Salesforce.com How bad is it? Three simple questions: Do you believe the data? Do you trust the data? (Salesforce had 1 out of 10 score initially) How often to you use Read more about ACCELERATE13 Conference (Live Blog #3 of x) Columbus Ohio September 26, 2013[…]

Accelerate Conference (Live Blog Coverage) Columbus Ohio September 26, 2013

by Laura Thieme Second blog entry (#2 of x, 1st one here), which are presentation notes from today’s Accelerate conference presentations in Columbus, Ohio Pradip Patel, Manager, Digital Marketing Analytics, FedEx Services Topic: How do you build the digital analytics practice within your organization? 9m shipments going through the system on a daily business – Read more about Accelerate Conference (Live Blog Coverage) Columbus Ohio September 26, 2013[…]