Custom PPC Audit

$25,000

Includes Google AdWords audit, recommendations, paid search revised strategy, cleanup of entire account, based on approved recommendations and two weeks of post-cleanup PPC / SEM / Google AdWords account management. Turnkey solution.

If your company is spending at least $75k per month in AdWords, and needs to increase conversion rates, and lower cost per acquisition (CPA) or cost per conversion, or needs a new strategy and facelift to its campaign management, this is where we start. Services can also be paid 50% deposit, 50% upon conclusion of PPC campaign cleanup implementation.

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Description

Google AdWords Paid Search/PPC Audit & Cleanup

Includes a Google AdWords paid search audit, cleanup, restructuring ad campaign, and first two weeks of campaign management.  Up to 125 hours of marketing consulting services at bill rate of $200/hour.

  • Pull last 13 months of AdWords data at the campaign, ad group & keyword level
  • Determine greatest success/failures across all campaigns, ad groups & keywords
  • Ensure data integrity (AdWords conversion tracking) by auditing entire lead process from AdWords search to form submission confirmations & code audit
  • Audit Google Analytics conversion tracking, goals vs AdWords
  • Analyze YOY key performance indicators (KPIs) and 13-month trends
  • Analyze campaign & ad group strategy, including account structure & settings
  • Analyze keyword & bidding strategy, including by device type and/or locations
  • Analyze mobile vs desktop/laptop KPI performance
  • Audit & analyze overall 13-month Analytics trends across main KPIs including device category and conversion KPIs
  • Audit & analyze ad copy & performance KPIs
  • Audit & analyze remarketing ads, display targeting, placements, Analytics KPIs related to pages & session length
  • Audit & analyze negative keyword strategy
  • Analyze conversion tracking in Google Analytics, Adwords link and anything else of relevance, including lead form funnel (URL tracking)
  • Access and review Google Search Console to ensure there is not anything else we need to be aware of that could be harming or contributing to YOY KPI changes
  • Determine cost per lead/conversion acceptable conversion rates by brand (top 10 leading brands in AdWords)
  • Determine top 10 areas for significant improvement (or more, if necessary)
  • Present top-performing keywords with supporting trend data
  • Present keywords/campaigns that should be cut based on historical data or learn reasons as to why we should optimize instead of cut
  • Present cleanup strategy, which may include re-organizing and/or re-building certain campaigns.
  • Includes the first two weeks of paid search account management after the audit strategy and cleanup are complete.  A total of 125 hours are included in this project.