We Focus on the Data That Improves Revenue
Acquisition Channels We Analyze & Improve
Then We Segment KPIs by Device
What If Your Mobile Conversion Rates Doubled?
Getting More Traffic is Easy ... Increasing Mobile Conversion Rates Equates to More Revenue
Laura Thieme, President & Founder
Thieme has 20+ years of experience in the search marketing industry. Thieme has spoken at over 50 national & international search marketing conferences on search marketing analytics, keyword conversion analytics, and database driven SEO tactics. Thieme founded Bizresearch in 1997, as a search marketing agency. She grew the company to nearly $1M in sales, and 12 employees. In 2007, she teamed up with some colleagues in the search marketing industry, and decided to improve upon her existing software platform, called Bizwatch. Thieme knew that a need existed for PPC, SEO, Google Analytics data to be integrated, in one console, and easier to use. Thieme used to have five employees who worked on monthly reporting, and saw that reporting was becoming a large part of what they did. She saw the effects that monthly reporting had on creatives, savvy account managers, and determined a better platform was necessary. Thieme was named to the Top 100 Most Influential Marketers in 2009, by industry colleagues.
In 2010, Thieme separated the agency from the product, and created a second company, SMI Analytics DBA Bizwatch. Thieme sought and was awarded pre-seed funding in January, 2012. Bizwatch chose to walk away from the funding, and self-fund, bootstrap the software product alongside its service offerings for small-medium sized businesses. This allows us to focus on the customer's current needs at a high level of customer satisfaction.