SEO is Like Planting Bulbs in the Fall for Next Year’s Spring Flowers

Compare SEO to planting bulbs in the Fall so you can have Spring flowers.  If you’ve ever planted bulbs, this might sound familiar: Purchase bulbs Note: If you want 8-10 flowers, buy 20 bulbs. Squirrels, moles, rodents & deer will steal/eat bulbs, unless you toss in a little red or cayenne pepper. Follow planting instructions Read more about SEO is Like Planting Bulbs in the Fall for Next Year’s Spring Flowers[…]

Best Landing Page Elements to Convert Paid Search PPC Google Adwords Traffic

Need to Increase Engagement Metrics & Conversion Rates for Google Ad Campaigns? Here are some items to incorporate into your landing page content: Incorporate your target Google Adwords keyword phrases into your landing page’s title <title>.  Your content management system (CMS) will usually have a field that says “page title”. Benefits: Improves Quality Score & Read more about Best Landing Page Elements to Convert Paid Search PPC Google Adwords Traffic[…]

What’s the Best Way to Promote Your Business Online in 2014?

Digital Marketing 101 Series This is the first in a five-part Digital Marketing 101 series, specifically geared towards SMBs.  Once a week, we’ll cover one of the five Internet marketing methods and discuss benefits & limitations. Five Ways to Promote Your Small – Medium Sized Business (SMB) Online in 2014 Paid Search Advertising – Pay-Per-Click Read more about What’s the Best Way to Promote Your Business Online in 2014?[…]