Monitoring Black Friday Advertising in Real-Time

by Laura Thieme Have you used Google Analytics Real-Time Overview yet? If you are an ecommerce retailer, and you’re promoting Black Friday deals, this is an awesome tool to refine your live Google Adwords campaigns. Better yet, you can monitor the keywords that are actively being typed into the search engines to find your site.  Read more about Monitoring Black Friday Advertising in Real-Time[…]

Do Volatile SEO Organic Rankings Affect Your Lead Gen?

by Laura Thieme Have you ever noticed if some keywords are more volatile in organic rankings? They look like a mean roller coaster in an SEO trend chart.  Let’s take a look at the impact this can have on traffic & leads when your rankings jump up and down each month. First, look at Jan-Feb Read more about Do Volatile SEO Organic Rankings Affect Your Lead Gen?[…]

8 Minutes vs 3 Months or PPC vs SEO – Which is Faster?

Which search marketing method do you think is faster? Pay Per Click (PPC) or SEO? Hands-down, PPC is faster. In fact, it’s so fast, we’ve watched how long it takes to get a new campaign, ad group and keywords showing up in Adwords, it takes just 8 minutes. Just 8 Minutes Before Your Ad Shows Read more about 8 Minutes vs 3 Months or PPC vs SEO – Which is Faster?[…]