Holiday Shopping Ecommerce Prep – Google Product Listing Ads PLAs and Google Adwords

by Laura Thieme You’re a retailer, and you’re trying to go through your holiday shopping ecommerce preparation task list.  Here are some tasks to check through: Updated SEO Ranking report on your top 200+ keyword phrases New Keyword Discovery report – what keywords are missing in your PPC &/or SEO campaigns, that you have not Read more about Holiday Shopping Ecommerce Prep – Google Product Listing Ads PLAs and Google Adwords[…]

Google Shopping Now Google Adwords Product Listing Ads PLAs

by Laura Thieme It’s our last session at SMX East NYC.  I’m covering the Google Shopping or Google Product Listing Ads (PLAs). First up is Rimm-Kaufman. What is your Google Product Search traffic volume compared with Google Product Listing Ad traffic? PLA Exact Product match – used example of Apogee One.  Device type performance has Read more about Google Shopping Now Google Adwords Product Listing Ads PLAs[…]

Going Beyond the Google Adwords Tools – Advanced Keyword Research

by Laura Thieme (live blog that gets updated after each person presents) SmartSearch’s Patricia Hursh talked about keyword strategy and factors you should consider. Business Relevance for your keyword strategy Specificity – scale them 1-4 (1 is best) Uniqueness – very specific to your business and direct competitors very relevant related, but not directly related Read more about Going Beyond the Google Adwords Tools – Advanced Keyword Research[…]