Are You Using All 5 Google Adwords Match Types To Improve CTR, CVR?

by Laura Thieme CEO, Bizwatch Updated: May 25, 2013 for URLs due to redesign, and added one match type There are five Google Adwords Match Types you should be utilizing in your paid search management campaigns. TIP: Suggest opening your Adwords campaign.  View an ad group that has >500 clicks (in a date range where Read more about Are You Using All 5 Google Adwords Match Types To Improve CTR, CVR?[…]

How to Successfully Launch, and Profitably Promote a New Product in Google Adwords

by Laura Thieme CEO, Bizwatch A client of ours wrote me about a week ago, indicating they had a new product to launch nationwide.  We recently audited & onboarded their paid search Adwords campaign, and provided a global ecommerce SEO strategy.  They are managing their Google Merchant / shopping feeds.  SEO & Shopping Feeds perform Read more about How to Successfully Launch, and Profitably Promote a New Product in Google Adwords[…]