Retailers And Ecommerce Sites Holiday Promotion Tactics – Coupon Strategies Using Adwords and Social Media

by Laura Thieme Who Doesn‘t Like a Coupon? We all want to take advantage of discounts online.  Let me know on Twitter how much you like them to be? I expect 10% for business, and want 15% or more for personal.  Anything less seems like well, not worth wasting the paper or electronic media it’s Read more about Retailers And Ecommerce Sites Holiday Promotion Tactics – Coupon Strategies Using Adwords and Social Media[…]

What’s the Fastest Way to Get New Online Business

by Laura Thieme I’m often asked how long will it take to see results? This applies to any company, regardless of what industry they are in.  The owners & execs still have the same question. My answer is somewhat dependent on what you’re doing now, how much you plan to invest.  It’s kind of like Read more about What’s the Fastest Way to Get New Online Business[…]

The Beauty of Broad Match Modifier in Google Adwords

by Laura Thieme Here’s another way to substantially lower cost per acquisition (CPA) or cost per conversion/lead in Google Adwords – add a new match type called +broad +match +modifier in your keyword match types. Few search marketers and advertisers know about +broad +match +modifier in Google Adwords, but this is one way to ensure Read more about The Beauty of Broad Match Modifier in Google Adwords[…]