Monday Analytics: What is Your Favorite B2B Web Search & Social Analytics Report?

by Laura Thieme Tweet Do you have Monday morning process to review your company’s web, search & social analytics data? What do you need to review, or want to analyze? 1) Visitors 2) Leads or Online 3) Conversion Rates 4) Cost of Acquisition 5) Return on Advertising Spend (ROAS) 6) Overall Search ROI in terms Read more about Monday Analytics: What is Your Favorite B2B Web Search & Social Analytics Report?[…]

Refer Bizwatch Search Analytics Integrated SEO & PPC Monthly Reports & Earn $25 Starbucks Gift Cards

by Laura Thieme Tweet Some of the best brands we’ve done business with have been referred to us.  The CFO of Levenger referred us to Pier 1 Imports and Collin Street Bakery.  Levenger’s Ecommerce Director referred us to Performance Bicycle & Burt’s Bees.  A search marketing colleague, whom I met at SES Toronto, referred us Read more about Refer Bizwatch Search Analytics Integrated SEO & PPC Monthly Reports & Earn $25 Starbucks Gift Cards[…]

Five Tips to Lower Your Cost Per Conversion in Google Adwords

by Laura Thieme TweetFor the past three years, I have worked consistently on lowering cost per conversion in Google Adwords.  I have teamed up with a few of my trusted colleagues and we’ve learned the following tips that we’d like to share with you.  At the end of this series, we’ll show you a case Read more about Five Tips to Lower Your Cost Per Conversion in Google Adwords[…]