How Do You Make Social Media Time Profitable Not Wasted?

Bizwatch Search Analytics | Promote Your Page Too I’ve been blogging for a few years now.  When I first started blogging, I envisioned a book out of my time spent.  In fact, I imagine that many bloggers wistfully hope for this.  About two years ago, my blog did get picked up, and was included in Read more about How Do You Make Social Media Time Profitable Not Wasted?[…]

Improving Click-Thru Rates, Conversion Rates & Lowering Pay Per Click Advertising Costs and New Customer Acquisition Costs

by Laura Thieme Eighteen months ago, I was asked to do an SEO project.  In pulling the initial data, I asked if I could review the paid search data for top-converting keyword phrases.  I optimized for the top-performing and higher traffic keywords, as opposed to most SEO campaigns where management indicates SEO agencies should target Read more about Improving Click-Thru Rates, Conversion Rates & Lowering Pay Per Click Advertising Costs and New Customer Acquisition Costs[…]

The Advantages of a Google Paid Search Ad Campaign vs Organic Search Campaign

by Laura Thieme I spoke at a Columbus Search Engine Watch (SEW) Live event nearly four years ago.  I was interviewed by Abby Prince of WebProNews on paid search vs organic. For anyone who needs to understand the difference between paid search and organic, and when to use these search marketing tactics, please watch this Read more about The Advantages of a Google Paid Search Ad Campaign vs Organic Search Campaign[…]