Top Ten New Search Marketing PPC Campaign Launch KPIs to Look For

You’ve just launched a new search marketing PPC paid search campaign.  What are the top ten indicators to watch for, or key performance indicators (KPIs) to monitor? Impression volume – how many impressions (or online searches) did your brand’s campaign get in the past five days, or day (in some cases, you could get thousands Read more about Top Ten New Search Marketing PPC Campaign Launch KPIs to Look For[…]

New event: Social Media Campaign Building Seminar

By Anna Harper-Hess, Digital Marketing Specialist I’m excited to announce our participation in the December 14th Social Media Campaign Building Seminar being held at Ohio Hi Point from 8:30am – 2:00pm. As the Digital Marketing Specialist for Bizresearch/Bizwatch Search Analytics,  I will discuss techniques and tips on measuring social media ROI. I will talk about Read more about New event: Social Media Campaign Building Seminar[…]