New Feature in March 2014 – Link Google Analytics Engagement Metrics Data inside Google Adwords Reports

by Laura Thieme Ever wish you could see Google Analytics engagement metrics inside Google Adwords without having to go back and forth between Analytics? Now, you can. Here’s how to do it: Log in to Google Adwords and choose the account you wish to enable Go to Account Settings, which is currently displayed as a Read more about New Feature in March 2014 – Link Google Analytics Engagement Metrics Data inside Google Adwords Reports[…]

Do You Have Inflated Conversions in Google Adwords?

by Laura Thieme I’ve seen it more than once. Inflated conversions, big time, in Google Adwords. This doesn’t help you’re having a client conversation about why costs are higher than expected, conversions are not what they wanted to see. What if your conversion tracking is wrong, and how could conversions be inflated in Google Adwords? Read more about Do You Have Inflated Conversions in Google Adwords?[…]

Monitoring Black Friday Advertising in Real-Time

by Laura Thieme Have you used Google Analytics Real-Time Overview yet? If you are an ecommerce retailer, and you’re promoting Black Friday deals, this is an awesome tool to refine your live Google Adwords campaigns. Better yet, you can monitor the keywords that are actively being typed into the search engines to find your site.  Read more about Monitoring Black Friday Advertising in Real-Time[…]