We measure, trend, analyze and interpret
PPC, SEO & Social Media Conversion data
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Bizwatch 10 min PPC & SEO Audit

PPC Audit Case Study




Challenge: Client’s cost per conversion for their pay-per-click (PPC) campaigns were nearly double company’s expected budget goal.

Solution: Bizwatch pulled their historical data, and prepared a thorough PPC campaign audit & analysis with detailed recommendations that included:

  • Review of click-thru rates per campaign, ad group and keyword
  • Review of conversions by campaign, ad group and keyword over the past 13 months
  • Noted several common mistakes were made in the campaign settings
  • Noted several common mistakes were made in the keyword set up
  • Analyzed keywords that failed to meet the standard industry expectations, along with client executive expectations on cost per conversion or cost per lead
  • Noted top ten advertising mistakes, commonly made, even by some of the best advertising gurus (mostly due to time constraints or otherwise), were causing poor key performance indicator (KPI) trends
  • Recommendations were made; in-house team made most of the changes
  • Continue to review their Bizwatch monthly trend reports to ensure KPIs are trending the way they want
  • When trends begin to fail or decline, Bizwatch catches it early and notes it to in-house marketing manager

Results:

  • Increased conversion rates by over 300%
  • Improved click thru rates
  • Using advanced keyword conversion analysis and Bizwatch Search Analytics, cost per conversion were significantly lowered to meet company’s goal (See Chart above)
  • Reduced total PPC campaign costs by 40% (to meet client’s monthly budget) despite increase in total # of conversion and lower CPC
  • Net .5M new revenue, two years in a row, each year
  • Redirected PPC strategies to keywords that consistently lead to a conversion


Ready to partner with Bizwatch, to positively impact your Google Adwords PPC Campaigns?   Bizwatch catches the most common Google Adwords common advertising mistakes, and enables clients to improve click-thru rates (CTR), conversions, leads or transactions, conversion rates (CVR) and lower cost per conversion or cost per acquisition (CPA).  Retailers may refer to CPA as cost per transaction.

 

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