Category Archives: SMX East NYC 2012

by Laura Thieme It’s our last session at SMX East NYC.  I’m covering the Google Shopping or Google Product Listing Ads (PLAs). First up is Rimm-Kaufman. What is your Google Product Search traffic volume compared with Google Product Listing Ad … Continue reading

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by Laura Thieme (live blog that gets updated after each person presents) SmartSearch’s Patricia Hursh talked about keyword strategy and factors you should consider. Business Relevance for your keyword strategy Specificity – scale them 1-4 (1 is best) Uniqueness – … Continue reading

Posted in Keyword Research, SMX East NYC 2012 | Comments Off

by Laura Thieme Same day blog coverage of SMX NYC – Day Two Have you heard about mobile advertising? Yes, of course you have.  But have you heard about responsive web design? Learn about mobile advertising landing page optimization, or … Continue reading

Posted in Mobile Advertising PPC, SMX East NYC 2012 | Comments Off

by Laura Thieme Tim Reis of Google is up first – to talk about how we’re going to do mobile. How does mobile change my value prop? How does moible change digital destination? How should organization adapt to mobile? How … Continue reading

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by Laura Thieme I covered this via my mobile phone.  I will be posting later.

Posted in PPC Management, SMX East NYC 2012 | Comments Off

by Laura Thieme at SMX East NYC 2012 on Tracking SEO Metrics #smx #smxeast #12B (on Twitter) First up is Vanessa Fox of Nine by Blue.  She talked about the following topics Server log analysis – seeing your URLs that … Continue reading

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by Laura Thieme I’m sitting in the Sheraton NYC lounge.  It’s a little after 11 pm and I’m doing some serious people watching, the kind you can’t easily do in Columbus, Ohio for a variety of reasons. It’s amazing how … Continue reading

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Q&A Session Michael Behrens, VP e-Marketing, WebMetro (@michaelbehrens) Broad match modifier delivers a strong optimization technique Robert Cooley, CTO, OptiMine Software Simulator has not been good for predicting search volume Simulator not good for testing Great for coming up with … Continue reading

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