Category Archives: PPC Management

by Laura Thieme (Google AdWords Certified and Google Partner) Need ways to increase revenue? After you launch your Google AdWords or paid search advertising campaign, it takes just 8 minutes to show up in Google.  Your website will need at … Continue reading

Posted in PPC Management | Comments Off

by Laura Thieme I’ve seen it more than once. Inflated conversions, big time, in Google Adwords. This doesn’t help you’re having a client conversation about why costs are higher than expected, conversions are not what they wanted to see. What … Continue reading

Posted in Google Analytics, PPC Management | Tagged | Comments Off

by Laura Thieme Have you used Google Analytics Real-Time Overview yet? If you are an ecommerce retailer, and you’re promoting Black Friday deals, this is an awesome tool to refine your live Google Adwords campaigns. Better yet, you can monitor … Continue reading

Posted in Google Analytics, PPC Management | Comments Off

by Laura Thieme Have you ever noticed if some keywords are more volatile in organic rankings? They look like a mean roller coaster in an SEO trend chart.  Let’s take a look at the impact this can have on traffic … Continue reading

Posted in PPC Management, SEO Management | Tagged | Comments Off

Which search marketing method do you think is faster? Pay Per Click (PPC) or SEO? Hands-down, PPC is faster. In fact, it’s so fast, we’ve watched how long it takes to get a new campaign, ad group and keywords showing … Continue reading

Posted in PPC Management | Tagged , | Comments Off

by Laura Thieme You’re a retailer, and you’re trying to go through your holiday shopping ecommerce preparation task list.  Here are some tasks to check through: Updated SEO Ranking report on your top 200+ keyword phrases New Keyword Discovery report … Continue reading

Posted in PPC Management, Product Listing Ads PLAs | Tagged , | Comments Off

by Laura Thieme I covered this via my mobile phone.  I will be posting later.

Posted in PPC Management, SMX East NYC 2012 | Comments Off

by Laura Thieme Note: Am aware of the Joomla/Wordpress issue where it cuts off 2-3 letters on right hand margin.  Sorry for the inconvenience. Speaking of technology challenges, we love technology when it works, when it’s simple, and doesn’t make … Continue reading

Posted in PPC Management | Comments Off

by Laura Thieme One of the questions I get often is “We need to increase customer acquisitions.  We are focused on acquiring new customers.  Should we do Pay Per Click, Social Media or SEO?” In today’s world, there is so … Continue reading

Posted in PPC Management | Tagged | Comments Off

by Laura Thieme CEO, Bizwatch Updated: May 25, 2013 for URLs due to redesign, and added one match type There are five Google Adwords Match Types you should be utilizing in your paid search management campaigns. TIP: Suggest opening your … Continue reading

Posted in PPC Management | Tagged , | Comments Off