Category Archives: Google Analytics

by Laura Thieme Ever wish you could see Google Analytics engagement metrics inside Google Adwords without having to go back and forth between Analytics? Now, you can. Here’s how to do it: Log in to Google Adwords and choose the … Continue reading

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by Laura Thieme I’ve seen it more than once. Inflated conversions, big time, in Google Adwords. This doesn’t help you’re having a client conversation about why costs are higher than expected, conversions are not what they wanted to see. What … Continue reading

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by Laura Thieme Have you used Google Analytics Real-Time Overview yet? If you are an ecommerce retailer, and you’re promoting Black Friday deals, this is an awesome tool to refine your live Google Adwords campaigns. Better yet, you can monitor … Continue reading

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Google Analytics Keyword Referral Report To No Longer Show Organic Keyword Referral Data Due to Data Encryption by Laura Thieme (I’ve done SEO for 14 years, and PPC for 5 years, and spoken at over 35 SES & SMX conferences … Continue reading

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by Laura Thieme (Click to add Laura Thieme to your circle on Google+) One of my search marketing colleagues, Barry Schwartz, commented this morning on Google+ that he and WebmasterWorld colleagues are noting a drop in Google+ traffic.  I hopped … Continue reading

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Are you using Google+ yet? Have you done the Google Analytics review yet for the past 30 days to see how plus.google.com showed up in your data? Learn more. Continue reading

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by Laura Thieme Tweet Do you have Monday morning process to review your company’s web, search & social analytics data? What do you need to review, or want to analyze? 1) Visitors 2) Leads or Online 3) Conversion Rates 4) … Continue reading

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by Laura Thieme Getting the most out of your Google Analytics / Web Analytics Data One of my favorite reports by Google Analytics, or any web analytics software program, is identifying the actual companies who visit your business-to-business (B2B) website.  … Continue reading

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