Category Archives: Digital Marketing Analytics

by Laura Thieme Last live blog entry (#4 of 4 – read earlier session coverage from Accelerate13 Conference #3, #2, #1) Kyle Sheppard, Digital Metrics Consultant, Humana Uses tag management system (TMS), IBM Digital Analytics If you’re looking at a … Continue reading

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by Laura Thieme Live blog coverage #3 of x (#1, #2) at ACCELERATE13 in Columbus, Ohio Adam Greco, Senior Director of Web Analytics at Salesforce.com How bad is it? Three simple questions: Do you believe the data? Do you trust … Continue reading

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by Laura Thieme Second blog entry (#2 of x, 1st one here), which are presentation notes from today’s Accelerate conference presentations in Columbus, Ohio Pradip Patel, Manager, Digital Marketing Analytics, FedEx Services Topic: How do you build the digital analytics … Continue reading

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by Laura Thieme This is a live blog (#1 of 2, 3, 4) that will get updated from each presentation of the #Accelerate analytics conference in Columbus today at COSI.  Here are some comments from the morning keynote Q&A discussion … Continue reading

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